EXEC TEAM TRANSFORMED

Christina didn’t just deliver a personal brand strategy – she transformed how our executive team shows up online. It started with a customized LinkedIn Masterclass, an intensely valuable session and not your typical personal branding presentation.  This one was packed with actionable insights direct from LinkedIn and tailored to our industry. Every executive walked away clearer, more confident, and genuinely excited to post. From there, she embedded directly into our team, joined our Slack, gave weekly updates, worked 1:1 with each exec, and built a content engine with 400 posts across five leaders. Every post was intentional. Every message was aligned to our newly defined strategic content pillars. She helped us discover what we wanted to be known for, sharpened our brand voice in the context of social, and built a scalable strategy. Christina also created our first LinkedIn corporate strategy to support brand awareness and lead generation goals. Committed to our success, she kept adding value by sharing ongoing resources through The Brand Audit Club which connected us into a network of CEOs and execs on a similar journey. Christina truly brings a human touch and was treated not as a consultant, but rather as part of the team. Our LinkedIn presence has greatly and quantitatively benefited from the work of The Brand Audit. Christina didn’t just deliver a personal brand strategy – she transformed how our executive team shows up online. It started with... Christina didn’t just deliver a personal brand strategy – she transformed how our executive team shows up online. It started with a customized LinkedIn Masterclass, an intensely valuable session and not your typical personal branding presentation.  This one was packed with actionable insights direct from LinkedIn and tailored to our industry. Every executive walked away clearer, more confident, and genuinely excited to post. From there, she embedded directly into our team, joined our Slack, gave weekly updates, worked 1:1 with each exec, and built a content engine with 400 posts across five leaders. Every post was intentional. Every message was aligned to our newly defined strategic content pillars. She helped us discover what we wanted to be known for, sharpened our brand voice in the context of social, and built a scalable strategy. Christina also created our first LinkedIn corporate strategy to support brand awareness and lead generation goals. Committed to our success, she kept adding value by sharing ongoing resources through The Brand Audit Club which connected us into a network of CEOs and execs on a similar journey. Christina truly brings a human touch and was treated not as a consultant, but rather as part of the team. Our LinkedIn presence has greatly and quantitatively benefited from the work of The Brand Audit. View More

A POWERHOUSE CMO

Christina is truly a marketing powerhouse. For the past year, she has served as our fractional CMO, working with our SLT and providing expert counsel on marketing strategy, brand campaigns, paid digital advertising, social media, and content strategy. What sets Christina apart is her remarkable ability to rapidly grasp complex business problems, ideate quickly and help develop actionable, creative and high-impact marketing strategies. Christina is a creative, dynamic leader who excels in fostering collaboration, championing education, and aligning sales and marketing efforts to maximize ROI. Christina’s impact on Cansulta is undeniable, and we’re grateful for her as part of our team. Christina is truly a marketing powerhouse. For the past year, she has served as our fractional CMO, working with our... Christina is truly a marketing powerhouse. For the past year, she has served as our fractional CMO, working with our SLT and providing expert counsel on marketing strategy, brand campaigns, paid digital advertising, social media, and content strategy. What sets Christina apart is her remarkable ability to rapidly grasp complex business problems, ideate quickly and help develop actionable, creative and high-impact marketing strategies. Christina is a creative, dynamic leader who excels in fostering collaboration, championing education, and aligning sales and marketing efforts to maximize ROI. Christina’s impact on Cansulta is undeniable, and we’re grateful for her as part of our team. View More

500% INCREASE IN SOCIAL ROI

Christina helped us 5x our social output at Mighty Networks and did it thoughtfully, sharing helpful best practices and insightful reporting every step of the way. She's also very open to collaboration and experimentation, which is a must for our fast-paced, competitive space Christina helped us 5x our social output at Mighty Networks and did it thoughtfully, sharing helpful best practices and insightful... Christina helped us 5x our social output at Mighty Networks and did it thoughtfully, sharing helpful best practices and insightful reporting every step of the way. She's also very open to collaboration and experimentation, which is a must for our fast-paced, competitive space View More

TAILORED TO MY NEEDS

I recently had the pleasure of working with Christina on a personal brand masterclass, and I was beyond impressed. With her expertise in brand marketing and her background working at LinkedIn, I knew she was the right person to help me elevate my online presence.From the moment we began, Christina's approach was incredibly personalized. She took the time to understand my goals and objectives, tailoring the masterclass content specifically to my needs and individual brand image, with thought starters and ideas on how I could start right away. One of the most impactful outcomes was the complete overhaul of my LinkedIn profile and the changes we implemented have already started to generate attention and interest from my existing network, as well as new connections. I can't recommend Christina highly enough to anyone looking to invest in their personal brand. In today's digital age, having a strong online presence is essential, and Christina's expertise is invaluable in helping you achieve that. Absolute rockstar! I recently had the pleasure of working with Christina on a personal brand masterclass, and I was beyond impressed. With... I recently had the pleasure of working with Christina on a personal brand masterclass, and I was beyond impressed. With her expertise in brand marketing and her background working at LinkedIn, I knew she was the right person to help me elevate my online presence.From the moment we began, Christina's approach was incredibly personalized. She took the time to understand my goals and objectives, tailoring the masterclass content specifically to my needs and individual brand image, with thought starters and ideas on how I could start right away. One of the most impactful outcomes was the complete overhaul of my LinkedIn profile and the changes we implemented have already started to generate attention and interest from my existing network, as well as new connections. I can't recommend Christina highly enough to anyone looking to invest in their personal brand. In today's digital age, having a strong online presence is essential, and Christina's expertise is invaluable in helping you achieve that. Absolute rockstar! View More

MOST INNOVATIVE SOCIAL EXPERTS

At Sprinklr we get to work closely with a large number of digital marketers at the biggest brands in the world, and I can confidently say that Christina is one of the most innovative, knowledgable, and creative social media experts we work with, and someone whom I have learnt a lot from in the past year. It's a pleasure to work with Christina, not just because she is an honest and kind person - loved by her team and vendors alike - but also because she has real clarity of vision, brilliant ideas, and gets s*** done! All in a 2-3 month period during lock-down Christina created an outstanding B2B social strategy/roadmap from scratch, hired a brand new A-team of social experts, and organised the regions first remote partner event to maximise the full functionality of EY's marketing technology stack.In short, I would have no reservations in recommending Christina with regards to social media prowess and digital marketing expertise. At Sprinklr we get to work closely with a large number of digital marketers at the biggest brands in the... At Sprinklr we get to work closely with a large number of digital marketers at the biggest brands in the world, and I can confidently say that Christina is one of the most innovative, knowledgable, and creative social media experts we work with, and someone whom I have learnt a lot from in the past year. It's a pleasure to work with Christina, not just because she is an honest and kind person - loved by her team and vendors alike - but also because she has real clarity of vision, brilliant ideas, and gets s*** done! All in a 2-3 month period during lock-down Christina created an outstanding B2B social strategy/roadmap from scratch, hired a brand new A-team of social experts, and organised the regions first remote partner event to maximise the full functionality of EY's marketing technology stack.In short, I would have no reservations in recommending Christina with regards to social media prowess and digital marketing expertise. View More

QUEEN OF TIKTOK

Chistina Minshull, Queen of TikTok and Master of Socials. As a human, kind, warm, understanding and honest. In business, clear, direct, helpful, willing, refreshing and innovating. A pure diamond that you really want to work with! Chistina Minshull, Queen of TikTok and Master of Socials. As a human, kind, warm, understanding and honest. In business, clear,... Chistina Minshull, Queen of TikTok and Master of Socials. As a human, kind, warm, understanding and honest. In business, clear, direct, helpful, willing, refreshing and innovating. A pure diamond that you really want to work with! View More

UNDERSTANDS OUR COMPLEX BUSINESS

I had the pleasure of working with The Brand Audit during my time at TELUS Health. Christina stepped in and saved me during a staff shortage in my marketing team. Her and I worked together to create an annual marketing plan and as part of the marketing plan, she devised a paid social funnel with targeted content pieces for each stage of the customer journey. She also led marketing for a product line for 2-3 months while I hired and onboarded a new employee, and transferred everything to the new person seamlessly. What impressed me most was: 1) Christina's incredible ability to quickly learn a complex business and use her acumen to find the right marketing strategies for it; 2) How I felt like I was her only client and 3) She was just so fun to work with. I wouldn't hesitate to recommend or hire her again. I had the pleasure of working with The Brand Audit during my time at TELUS Health. Christina stepped in and... I had the pleasure of working with The Brand Audit during my time at TELUS Health. Christina stepped in and saved me during a staff shortage in my marketing team. Her and I worked together to create an annual marketing plan and as part of the marketing plan, she devised a paid social funnel with targeted content pieces for each stage of the customer journey. She also led marketing for a product line for 2-3 months while I hired and onboarded a new employee, and transferred everything to the new person seamlessly. What impressed me most was: 1) Christina's incredible ability to quickly learn a complex business and use her acumen to find the right marketing strategies for it; 2) How I felt like I was her only client and 3) She was just so fun to work with. I wouldn't hesitate to recommend or hire her again. View More

ABOVE AND BEYOND

I had the pleasure of having a Personal Brand Audit with Christina. She helped me create a compelling LinkedIn profile and provided valuable insights on optimizing it. Christina is knowledgeable and went above and beyond to help me with my marketing presence. I had a great experience working with The Brand Audit. I had the pleasure of having a Personal Brand Audit with Christina. She helped me create a compelling LinkedIn profile... I had the pleasure of having a Personal Brand Audit with Christina. She helped me create a compelling LinkedIn profile and provided valuable insights on optimizing it. Christina is knowledgeable and went above and beyond to help me with my marketing presence. I had a great experience working with The Brand Audit. View More

PERSONAL BRAND REACH INCREASED 300%

I recently worked with Christina as part of an effort to revitalize my LinkedIn presence. I've been in product management for 13+ years, but had never really taken the time to make sure that my LinkedIn represents who I am and what I do accurately. Recently, I started my own boutique consultancy on helping startups get to product-market fit, which was a good trigger to reassess my LinkedIn page. I met Christina by chance at TechTO, and really liked her views on how she thinks about one's own Linkedin presence. The fact that she also has deep experience, both in brand marketing and at LinkedIn itself, helped provide the peace of mind to jump into an audit with her. She delivered the findings within a week, and walked through them with me in detail. She had a very keen eye for how I could succinctly and clearly convey my experience, and she also gave me very tactical guidance on how to tell my story in a way that would be easy for the LinkedIn audience to understand. It's only been short time since I started implementing her suggestions but I feel that my LinkedIn presence is 300% better already! I'd fully endorse her to anyone who's considering investing time in their LinkedIn. In this day and age, there is no better outlet for getting your professional brand out there! I recently worked with Christina as part of an effort to revitalize my LinkedIn presence. I've been in product management... I recently worked with Christina as part of an effort to revitalize my LinkedIn presence. I've been in product management for 13+ years, but had never really taken the time to make sure that my LinkedIn represents who I am and what I do accurately. Recently, I started my own boutique consultancy on helping startups get to product-market fit, which was a good trigger to reassess my LinkedIn page. I met Christina by chance at TechTO, and really liked her views on how she thinks about one's own Linkedin presence. The fact that she also has deep experience, both in brand marketing and at LinkedIn itself, helped provide the peace of mind to jump into an audit with her. She delivered the findings within a week, and walked through them with me in detail. She had a very keen eye for how I could succinctly and clearly convey my experience, and she also gave me very tactical guidance on how to tell my story in a way that would be easy for the LinkedIn audience to understand. It's only been short time since I started implementing her suggestions but I feel that my LinkedIn presence is 300% better already! I'd fully endorse her to anyone who's considering investing time in their LinkedIn. In this day and age, there is no better outlet for getting your professional brand out there! View More

SOPHISTICATED DIGITAL KNOWLEDGE

I've worked with Christina for the past two years, both alongside her as a colleague, and now as a client at EY. In that time I've witnessed Christina develop and lead EY Canada's social brand strategy into a world-class marketing plan. Transforming the entire way EY Canada and internal stakeholders measure and value their marketing activity. Christina has continuously demonstrated a very sophisticated digital and social knowledge, and has used that knowledge to help upskill and educate the team around her. I’ve been consistently impressed with Christina’s leadership and rapport she was able to build amongst her brand team and her cross functional partners. This allowed her to navigate difficult internal processes and overcome business challenges with relative ease. Her innovative thinking and collaboration allowed her to grow the business exponentially, and she is an asset to any team she contributes to. I've worked with Christina for the past two years, both alongside her as a colleague, and now as a client... I've worked with Christina for the past two years, both alongside her as a colleague, and now as a client at EY. In that time I've witnessed Christina develop and lead EY Canada's social brand strategy into a world-class marketing plan. Transforming the entire way EY Canada and internal stakeholders measure and value their marketing activity. Christina has continuously demonstrated a very sophisticated digital and social knowledge, and has used that knowledge to help upskill and educate the team around her. I’ve been consistently impressed with Christina’s leadership and rapport she was able to build amongst her brand team and her cross functional partners. This allowed her to navigate difficult internal processes and overcome business challenges with relative ease. Her innovative thinking and collaboration allowed her to grow the business exponentially, and she is an asset to any team she contributes to. View More

YOU WILL BE BETTER WITH CHRISTINA ON YOUR TEAM

I have had the pleasure of working with Christina on a daily basis over a 3-year timeframe, from both client and colleague perspectives. I could write for pages and pages on why I'd recommend Christina to anyone, but this best sums it up: I was continually impressed by her tenacious, unwavering and, more importantly, uncompromising approach to achieving objectives. Whether this was as a Brand/Content Marketer, or as an Account Manager with LinkedIn, Christina achieved results. Her tireless work ethic, positive attitude, and out-of-the-box creative thinking always made a positive impact. As a Marketer, she drove measurable results from both branding and performance perspectives. With LinkedIn, her innovative mindset and superior collaboration skills regularly generated new, improved levels of performance for our Marketing clients. With Christina on your team, you will be better. It's that simple. I have had the pleasure of working with Christina on a daily basis over a 3-year timeframe, from both client... I have had the pleasure of working with Christina on a daily basis over a 3-year timeframe, from both client and colleague perspectives. I could write for pages and pages on why I'd recommend Christina to anyone, but this best sums it up: I was continually impressed by her tenacious, unwavering and, more importantly, uncompromising approach to achieving objectives. Whether this was as a Brand/Content Marketer, or as an Account Manager with LinkedIn, Christina achieved results. Her tireless work ethic, positive attitude, and out-of-the-box creative thinking always made a positive impact. As a Marketer, she drove measurable results from both branding and performance perspectives. With LinkedIn, her innovative mindset and superior collaboration skills regularly generated new, improved levels of performance for our Marketing clients. With Christina on your team, you will be better. It's that simple. View More

THOUGHTFUL, INNOVATIVE & PASSIONATE

Christina is thoughtful, incredibly innovative and brings a strong work ethic to teams. Her creative approach to building digital and social campaigns is refreshing, collaborative and strategic. She brings a true passion for marketing and this shines through in everything she does. Christina is thoughtful, incredibly innovative and brings a strong work ethic to teams. Her creative approach to building digital and... Christina is thoughtful, incredibly innovative and brings a strong work ethic to teams. Her creative approach to building digital and social campaigns is refreshing, collaborative and strategic. She brings a true passion for marketing and this shines through in everything she does. View More

CONCEPTUALIZES BUSINESS NEEDS AT 40,000 FT VIEW

I've had the pleasure of working side-by-side with Christina both as a colleague, during her time as a Client Solutions Manager at LinkedIn, as well as a client in her role as an Assistant Marketing Director at EY.Christina is a strong marketing strategist with the rare ability to conceptualize business needs at a 40,000-feet view then roll up her sleeves to execute at a tactical level. She brings a data-focused mindset to problem solving and is highly-collaborative with both her peers and vendors to drive to the best solution. Most importantly, I consider Christina an exceptional team lead. I have been an active participant in the learning & development & team culture initiatives that she has implemented since joining EY; it's clear that she has prioritized a productive environment where her peers & direct reports can thrive. I've had the pleasure of working side-by-side with Christina both as a colleague, during her time as a Client Solutions... I've had the pleasure of working side-by-side with Christina both as a colleague, during her time as a Client Solutions Manager at LinkedIn, as well as a client in her role as an Assistant Marketing Director at EY.Christina is a strong marketing strategist with the rare ability to conceptualize business needs at a 40,000-feet view then roll up her sleeves to execute at a tactical level. She brings a data-focused mindset to problem solving and is highly-collaborative with both her peers and vendors to drive to the best solution. Most importantly, I consider Christina an exceptional team lead. I have been an active participant in the learning & development & team culture initiatives that she has implemented since joining EY; it's clear that she has prioritized a productive environment where her peers & direct reports can thrive. View More

POWERFUL BRAND BUILDER

Christina is a highly intelligent and powerful brand builder as she understands business and what a strategic go to market plan needs to be on all platforms. We worked together at the very start of her career and have recently reconnected. What a joy this has been! She gets it,her trust and genuine engagement has helped 100’s of business from a local and international scope. I’m a BIG fan. Christina is a highly intelligent and powerful brand builder as she understands business and what a strategic go to market... Christina is a highly intelligent and powerful brand builder as she understands business and what a strategic go to market plan needs to be on all platforms. We worked together at the very start of her career and have recently reconnected. What a joy this has been! She gets it,her trust and genuine engagement has helped 100’s of business from a local and international scope. I’m a BIG fan. View More

HIGHLIGHT OF MY CAREER

Christina has been truly inspiring to work with at LinkedIn, and one of the singular highlights of my professional career. Her energy, expertise, and compassion is unbounded. As her cross-functional teammate, I worked on a number of new product launches, and safe to say: everything she touches is made better. Her distinctive perspective in sales & marketing makes her a high-velocity, high-impact leader. She will be a gift to your team! Christina has been truly inspiring to work with at LinkedIn, and one of the singular highlights of my professional career.... Christina has been truly inspiring to work with at LinkedIn, and one of the singular highlights of my professional career. Her energy, expertise, and compassion is unbounded. As her cross-functional teammate, I worked on a number of new product launches, and safe to say: everything she touches is made better. Her distinctive perspective in sales & marketing makes her a high-velocity, high-impact leader. She will be a gift to your team! View More

TRANSLATES VALUE FOR CLIENTS

During my time at LinkedIn I worked closely with Christina to help educate Marketers on the uses of LinkedIn video ads. Christina demonstrated a quick ability to learn the nuances of a product, translate it into value for her clients, and take leadership on an educational event for advertisers local to Canada. She demonstrated an eagerness to learn and an impressive prowess of how features became benefits for advertisers, which went well above and beyond her immediate role scope. All in all, Christina is an indispensable addition to any team, and I would leap at the chance to work with Christina again! During my time at LinkedIn I worked closely with Christina to help educate Marketers on the uses of LinkedIn video... During my time at LinkedIn I worked closely with Christina to help educate Marketers on the uses of LinkedIn video ads. Christina demonstrated a quick ability to learn the nuances of a product, translate it into value for her clients, and take leadership on an educational event for advertisers local to Canada. She demonstrated an eagerness to learn and an impressive prowess of how features became benefits for advertisers, which went well above and beyond her immediate role scope. All in all, Christina is an indispensable addition to any team, and I would leap at the chance to work with Christina again! View More

MASSIVE DEPTH OF PERSONAL BRAND PERSPECTIVE

Every CEO and Founder needs to experience The Brand Audit's Personal Brand Masterclass. I recently took the plunge and it has transformed my perspective on personal brand. Christina is a true expert in marketing and personal branding. The depth of perspective is unlike anything I've encountered following other personal brand experts. The masterclass provided me with a solid foundation to refine my LinkedIn profile and presence in a truly meaningful way. What sets Christina apart is her strategic and actionable recommendations, which made it easy to implement her insights immediately. I especially loved the five content pillars she created for my personal brand, complete with 30+ topic ideas that I use as my guide when crafting my own posts. Since applying her strategies, I’ve seen a boost in engagement and increased my following 27%, along with new opportunities like leads and speaking engagements for Apex. If you’re a CEO or Founder, now's the time to hire Christina to propel your business forward. Every CEO and Founder needs to experience The Brand Audit's Personal Brand Masterclass. I recently took the plunge and it... Every CEO and Founder needs to experience The Brand Audit's Personal Brand Masterclass. I recently took the plunge and it has transformed my perspective on personal brand. Christina is a true expert in marketing and personal branding. The depth of perspective is unlike anything I've encountered following other personal brand experts. The masterclass provided me with a solid foundation to refine my LinkedIn profile and presence in a truly meaningful way. What sets Christina apart is her strategic and actionable recommendations, which made it easy to implement her insights immediately. I especially loved the five content pillars she created for my personal brand, complete with 30+ topic ideas that I use as my guide when crafting my own posts. Since applying her strategies, I’ve seen a boost in engagement and increased my following 27%, along with new opportunities like leads and speaking engagements for Apex. If you’re a CEO or Founder, now's the time to hire Christina to propel your business forward. View More